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“We’ve already seen the enormous potential for harm that comes from targeted advertising, particularly political advertising.
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But ultimately, that’s what this is about,” Carter says.
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“When Zuckerberg is announcing these changes, he’s not saying ‘we’re doing this because we’re going to be able to deliver more accurate, more invasive, and more persuasive digital advertisements to our customers’. This throws up major questions about Facebook’s fitness to steer the development of the metaverse. In Zuckerberg’s metaverse, technology like AR glasses will be ubiquitous in everyday life, allowing people to live in an “embodied internet” where teleporting into new virtual worlds at a whim will become normalised, while “avatars will become as common as profile pictures are today”.ĭr Marcus Carter, senior lecturer in digital cultures at the University of Sydney, says Zuckerberg’s vision is premised on what is essentially surveillance technology to drive highly targeted advertising. But last week, Mark Zuckerberg staked a multibillion-dollar claim over its future development, declaring the metaverse to be the future of the internet and announcing Facebook would be renamed Meta to reflect its revised ambition to bring it to life. The gaming industry has been making inroads into the metaverse for years. But it is broadly understood to involve the use of augmented reality (AR) and virtual reality (VR) technologies, such as headsets, to bring to life a broad range of experiences – from socialising with friends to shopping or work conference calls – using immersive 3D imagery like holograms. The metaverse can be difficult to understand because it largely doesn’t exist yet, and there is no formal consensus on how a fully-fledged version of it should operate. Silicon Valley’s growing obsession with the metaverse – a nebulous concept grounded in the idea that the next generation of the internet will enable the real physical world and virtual worlds to seamlessly converge – is underpinned by an unspoken promise of mass data harvesting and new frontiers of highly targeted advertising. 9.As Australian lawmakers struggle to regulate social media amid an onslaught of misinformation, conspiracies and extremist content, they are already facing the dawn of big tech’s latest push to make an even more invasive technology a part of everyday life.Patently Extra News - Industry News+ (2034)
Zuckerberg commuting replaced vr ar full#
Ultimately, AR could allow workers to live where they want, perhaps a less expensive region, and "basically teleport to work." For more, read the full CNBC report. Zuckerberg says one advantage to AR-powered "teleportation" is that it could reduce travel or commute time. "There are going to be all these awesome use cases that come from this.rather than calling someone or having a video chat, you just kind of snap your fingers and teleport, and you’re sitting there and they’re on their couch and it feels like you’re there together," Zuckerberg said. The ultimate vision years down the road, as Zuckerberg said on Monday, is a pair of normal-looking computer-powered glasses that can display content alongside the real world through transparent displays. But the more that we can teleport around, not only are we personally eliminating commutes and stuff that’s kind of a drag for us individually, but I think that’s better for society and for the planet overall, too." He added that obviously, there's going to be cars and planes and all that. One upshot of this vision of the future could be a reduction in travel for business or pleasure, which could help ameliorate the effects of climate change, Zuckerberg said in an interview with The Information. According to Zuckerberg, people could use advanced smart glasses to "teleport" to locations like other people’s homes, and speak to them as if they’re physically present, allowing in-person meetings to be replaced by a headset-based digital experience by 2030. Today, Facebook's CEO Mark Zuckerberg decided to dream aloud. Yesterday Patently Apple posted a report titled " Ming-Chi Kuo is out with a new round of Rumors relating Apple's Future Eyewear including a long-call on Smart AR Contact Lenses." With so much buzz surrounding Apple's future eyewear, Facebook decided to go the offensive today in the hope of grabbing headlines supporting their vision for future eyewear. He made it sound that wild features like that weren't going to play a part in their early generations of their project. Last week Facebook's CFO downplayed the hype surrounding their first generation smartglasses that might have face recognition.